So your site ranks on the first two pages of the search results—congratulations. You’ve hit a key milestone to establishing a top notch online presence and you should be proud. But don’t rest on your laurels just yet.
You may think that once you’ve successfully attracted new eyeballs to your site the hard part is over. Guess what, my friend? In truth, the hard part is just beginning. Getting people to check out your website is only half the battle if you want to succeed online. To truly establish yourself as a player in your niche, you need to get new visitors to you site—and keep them there.
How do you do this? By making it a point to engage your audience at every turn. Embrace this tactic as a key prong of your online marketing strategy and you’ll see more repeat visits. You’ll also see an uptick in new visits as faithful followers forward your links, tweets, and video content to their friends and acquaintances. All this traffic boosts your credibility, expands your reach, and allows you further cement your role as an industry expert.
Smart online content writing professionals know that interacting with viewers is crucial to the life blood of your business. When your customers, readers, and colleagues are engrossed by the material you offer they spend more time browsing and reviewing the rest of your site. The longer they linger, the more involved they become and the greater the stake they have in your brand. This in turns makes them more likely to use or promote your business, blog, or product. Luckily, there are several readily available ways to encourage curious browsers to become active participants.
The Lure of Video
Video may have killed the radio star, but it gave birth to a host of new ones on the internet. This powerhouse of entertainment is one of the most rapidly growing forms of highly interactive online content. According to YouTube, over 4 billion videos are viewed on the site, every day. The online video is here to stay. Video content is versatile, easy to share, and easy to make. Better yet, there is a vast array of free apps at your fingertips that makes it simple and cost effective to create short clips that you upload to your blog or to YouTube.
This type of content draws visitors in and encourages them to linger. These posts are easy to share via Twitter, Facebook, and email. The short, dynamic nature of this medium makes it easy to keep people interested and increases the likelihood that they’ll see what else you have to offer. Videos tends to increase activity on your website, improving your ranking and resulting in more backlinks when a video is shared or appears on another website.
Video also helps you to connect with your audience on a more personal level by putting a face on the written material your site. You can easily supplement the written material on your site or create a fresh series of unique content. The topics covered can range from tutorials to product demonstrations and almost anywhere in between. Aim to cover information that would seem dry or overly complicated to tackle in a written post. How-tos, product demonstrations, or even short presentations give you the opportunity to touch upon several aspects of your key market’s lives in an informal and lively manner.
Social Graces
The internet is growing into an ever more inter-connected place. Chances are you belong to one or more social networks online already. People that you haven’t heard from in years are suddenly reconnecting on Facebook. Heck, even your seemingly reserved buddy has a Twitter feed and a community of followers. We can thank social media for this new sense on online community. If you’re not using Twitter, Facebook, Digg, or Tumblr to promote your web page then you are missing out on a huge opportunity.
Social media plays an increasing role in the lives of the sophisticated online user. Taking advantage of sites like Twitter and Facebook allows you to keep in touch with your followers whether they’re on their smart phone, computer, or tablet. This makes it easy for you to stay in the minds your audience and to begin and sustain useful dialogue with the people you are trying to reach.
The key to using this medium successfully is to consistently post short bursts of information. Keep it light, clever, and above all, entertaining. Include links to pictures, articles, and blog posts as a way to offer followers a call to action. The best social media mavens employ a give and take mentality. Go ahead and share your information, but take the time to acknowledge and respond to people who comment, tweet, or share your posts. The more you participate, the more your audience will participate as well.
Content is Still King
One of the best ways to engage your web page readers is by publishing unique, dynamic content. Regular blog posts keep guests returning to your to you site to see your latest entry and ensure that your site is being indexed consistently by the search engine spiders. High-quality material is more likely to be picked up by other bloggers and shared by interested readers.
Great articles offer a reliable way to attract traffic, boost your ranking, and encourage repeat visits. By providing valuable insights, you enhance your site’s credibility and establish yourself as a knowledgeable member of your field.
Current, innovative posts create value for your audience by providing them something they can’t get anywhere else. Experienced online writers know that blogging is about connecting with other people. Publish entertaining, informative, and insightful articles and you’ll spark a dialogue within your reader community. You’ll find that it becomes easier to stay relevant and gain feedback from your other outreach methods, such as social media or guest blogging. You’ll also stay in touch with your audience and gain a edge at serving their needs.
Need help crafting top-notch content for your blog and social media efforts? Let our team of online content specialists help. Here at www.contentandarticlewriting.com we have dedicated professionals ready to help you take your site to the next level. Don’t get lost in the shuffle, contact us today!
Sara Onderdonk is a member of the Content and Article Writers Network of Internet Writers and Bloggers. To learn more about the CAW Network go to http://www.ContentAndArticleWriters.com
