If you’re a publisher one of your biggest goals is to have an audience for your content. Just because you have an audience for your article writing doesn’t mean they are all located in one place. The Internet allows individuals anywhere on the globe to access your information. How do you make your content easily accessible to individuals that can literally be anywhere? You offer your content as a subscription. Allowing subscriptions to your content allows individuals to take your content anywhere they go. How is this accomplished? Its accomplished with feeds.
A feed is a way of automating content delivery via subscriptions. It takes all of your updates and instantly beams them to the appropriate places. Your readers can then view the new content from their web browsers or their mobile device. It is also a convenient way for other websites to redistribute your content to their readers. If you’ve ever casually browsed a site of interest, often times there will be a subscription button located at the bottom of the page. This button links to that particular sites news feed. Once you’ve clicked and subscribed, you will always be informed of recent updates. If you’re a blogger with a following, providing your readers with a news feed is the perfect way of keeping your audience hooked.
Google’s Feedburner is a simple and effective way of creating feeds for the content that you produce. Not only this, but Feedburner can provide metrics so that you know who is interested in your content writing. After all, part of being a successful online publisher,is knowing the impact that your content has on readers. Without easily attainable benchmarks, it becomes difficult to know whether or not your writing has any influence on your audience. Not only do you receive metrics and a way of distributing your content with Feeburner, it is completely cost effective.
Increasing your reach to potentially interested readers boils down to convenience. How convenient is it for them to find you? More importantly how easy is it for them to access your subsequent content? Truthfully Internet users are all about the convenience. Need proof of this? Think about your email inbox. You’re used to having information sent directly to you on a daily basis. Users don’t want to have to repeatedly seek you out for your content. Using Feeburner makes you accessible to your readers. Accessibility is perhaps one of the most valuable assets you can have as a publisher.
