A press release is a great resource for companies looking to gain exposure. A well-written press release increases brand awareness and captures media attention for far less than the cost of traditional advertising. Whether you’re announcing a new product, celebrating a major milestone, or generating publicity for an event, an interesting press release is needed to secure media coverage. A professional familiar with press release writing can craft powerful and attention-grabbing press releases for companies striving to increase website traffic and garner media exposure.

The main goal of press release writing is to get publicity for your online business or website. Submitting your release to well-known press release websites such as PRWeb.com or PRNnewswire.com will get your release in front of hundreds of reporters and increase the odds of your release getting picked up by news outlets and respected industry websites. Readers trust credible sources such as reporters and editors and when your press release appears on a respected media website, your business or website appears more credible as well. This makes it more likely that other websites will republish your press release. When other websites republish your press release it will create more opportunities for your website to appear in search results related to your product or service.

It’s not enough to know where to send your release—it must get read by a writer or editor at your target website. In order for your release to be published by a credible media outlet, it must be newsworthy. Experienced content-writing professionals put themselves in their readers’ place and ask themselves, “Why is this newsworthy? Why do I care?” Knowledgeable press release writers will hone in on what is important to the reporter’s readers. Make it easy for journalists to see how your news is important to their audience and you make it easy for them to write about your company.

Even a newsworthy release can be discarded if it fails to follow the standard press release format. The headline and first paragraph are the most important parts of any press release. Busy reporters rarely read past the first paragraph. This is why a press release writer will highlight the newsworthy information at the beginning of your release. In addition to a strong first paragraph, an effective press release will include quotes from key spokespeople or experts. Good quotes help your release to stand out from the many others vying for media attention. At the bottom of release provide your standard company background information and your contact information. The final touch to correctly formatting your release is to make sure it is well written and grammatically correct.

A well-written press release is an easy and powerful way to improve SEO performance and drive web traffic. In addition to boosting your website’s publicity, a press release picked up by reputable media outlets adds to your website’s credibility. By using an experienced content writer, your company will reap the many benefits a good press release produces.

Sara Onderdonk is a member of the Content and Article Writers Network of Internet Writers and Bloggers. To learn more about the CAW Network go to http://www.ContentAndArticleWriters.com

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It has been said that it is not what you do, but the way that you do it. Think about it: you and your competitors essentially do the same thing. What makes you different? If someone were to write something about your business and what it does, what would you want them to know about? More importantly, if someone leaked information about your business to the press, would the media even bother running it? The interest that the media takes in your business can be a good indicator of how well your company is doing from a marketing perspective. Appropriate press release writing is key to contribute to your newsworthiness.

A lot of times we tend to think that it is only larger companies that have press releases. This isn’t necessarily the case. Even small businesses can have press releases sent to their local papers. While the impact that a press release has can vary based on company size and location, it doesn’t change the fact that your company must have news to put in its press release. Frankly, if the news is not remarkable, it won’t be noticed. Remember that the media must also have an incentive to publish your release. How will publishing your information help them as members of the media?

One way to generate buzz about your company is to give back to your community. Many small businesses get involved with local organizations by donating time or resources. One of the best ways of getting noticed is by donating your services to a cause. The media will be able to help show your community the value that your services bring to others. These are just a few ways of making your company newsworthy enough for a press release. Remember even if your company has made the effort to be newsworthy, a good content writer will help refine your image.

After you’ve become involved in the community, you can then work on a press release to showcase your efforts. Providing free value to those that can immediately impact your business is always a way to become newsworthy. Even if you’re in an industry that gets little to no media attention, a skilled writer can help craft a press release that will get the media’s attention. Skilled writing can certainly help make you news worthy in the eyes of the media and in the eyes of your community.

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