Content Writing
Quality content creates conversions. We know that is the measurement by which all of our clients will judge our work. We can write the most flowery prose, realistic imagery or descriptive character profiles on earth but if we can’t write product and service descriptions that cause visitors to click that “Buy Now” button then we have no business being content writers.
The three things we focus on when writing content are Keywords, Positioning, and Simplicity. Keywords are the basis of all search engine page ranking so we make sure to use them properly. We do not spam a keyword over and over again and try to convince you that you’ll get better search results. The algorithms used to determine rank also factor in a little something called “Quality Score” which measures the relevance and quality of your content. We make sure your keywords are in the page title, first paragraph, descriptions and Meta tags if you’re using them. Then we use a natural conversational flow in our writing which always results in your keyword density being what the search engines are looking for.
Positioning is very important in content writing. We make sure your keywords are positioned early in the page and keep your paragraphs short and to the point. The internet is not like writing for a print publication. The attention span of your reader is typically short and we know that we need to catch their attention in the first few sentences or we’ll lose them. That first line on the page is critically important.
Simplicity is what sells when you really want to convert. We don’t use language that will confuse your readers. As writers, we all have a good command of the language we write in but we don’t have to prove it by using vocabulary that only we understand. We keep your reader in mind when we write content. We do the research before we begin and find out who might be buying your particular product or service and how to best communicate with them.
With the number of new businesses starting on the internet every day there is now a tremendous demand for content writers. You can look on the web and find thousands of individuals who have just thrown their hat in the ring and are making a decent living. Some of these are actually real writers, but there are also a pretty large number of them who don’t have a clue what they are doing. At ContentAndArticleWriting.com we employ only real writers who understand how search engines work and what they need to do to get you the conversions you are looking for.
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