A press release is a great resource for companies looking to gain exposure. A well-written press release increases brand awareness and captures media attention for far less than the cost of traditional advertising. Whether you’re announcing a new product, celebrating a major milestone, or generating publicity for an event, an interesting press release is needed to secure media coverage. A professional familiar with press release writing can craft powerful and attention-grabbing press releases for companies striving to increase website traffic and garner media exposure.
The main goal of press release writing is to get publicity for your online business or website. Submitting your release to well-known press release websites such as PRWeb.com or PRNnewswire.com will get your release in front of hundreds of reporters and increase the odds of your release getting picked up by news outlets and respected industry websites. Readers trust credible sources such as reporters and editors and when your press release appears on a respected media website, your business or website appears more credible as well. This makes it more likely that other websites will republish your press release. When other websites republish your press release it will create more opportunities for your website to appear in search results related to your product or service.
It’s not enough to know where to send your release—it must get read by a writer or editor at your target website. In order for your release to be published by a credible media outlet, it must be newsworthy. Experienced content-writing professionals put themselves in their readers’ place and ask themselves, “Why is this newsworthy? Why do I care?” Knowledgeable press release writers will hone in on what is important to the reporter’s readers. Make it easy for journalists to see how your news is important to their audience and you make it easy for them to write about your company.
Even a newsworthy release can be discarded if it fails to follow the standard press release format. The headline and first paragraph are the most important parts of any press release. Busy reporters rarely read past the first paragraph. This is why a press release writer will highlight the newsworthy information at the beginning of your release. In addition to a strong first paragraph, an effective press release will include quotes from key spokespeople or experts. Good quotes help your release to stand out from the many others vying for media attention. At the bottom of release provide your standard company background information and your contact information. The final touch to correctly formatting your release is to make sure it is well written and grammatically correct.
A well-written press release is an easy and powerful way to improve SEO performance and drive web traffic. In addition to boosting your website’s publicity, a press release picked up by reputable media outlets adds to your website’s credibility. By using an experienced content writer, your company will reap the many benefits a good press release produces.
Sara Onderdonk is a member of the Content and Article Writers Network of Internet Writers and Bloggers. To learn more about the CAW Network go to http://www.ContentAndArticleWriters.com
