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The Death of MySpace

For those of you who still might think that content doesn’t matter, go to the Alexa Top 500 and take a look at the most recent ranking for MySpace. Rupert Murdoch’s once dominant social network dropped out of the top ten this week. It is now ranked at a lowly eleven on the internet power chart and it will most likely drop again soon. Why? They, like all the rest of Mr. Murdoch’s enterprises, don’t care about content.

That may sound like a simplistic view but if you look at MySpace you will see a lot of flashy images, some cool apps, some great music, and nothing anywhere that actually has anything to say about the merits of the site itself. The most writing you’ll see at MySpace is the “warning” you get when you try to click an outside link.

Compare this to Facebook, the number two most visited site on the internet. Facebook has content. Those who use it post real sentences structured into real paragraphs because that is what the site encourages. Just look at the descriptions when you go to the Alexa Top 500 page. MySpace simply says “social network”. Facebook says “A social utility that connects people, to keep up with friends, upload photos, share links and videos”.

If you look at the Alexa Top Ten today you’ll see websites and search engines that have quality content. This is not the Google algorithm. Alexa is an independent service that ranks sites according to number of visits. Users determine who is on top and who slips down to obscurity. MySpace is quickly dropping off the charts because people simply are not using it.

As a writer and an intelligent consumer I get insulted when someone tries to use a sensationalist headline and no substance to get my attention. Rupert Murdoch has been doing this for years with his newspapers and built a multi-billion dollar empire. I hope he saved his money, because those tactics aren’t working anymore, at least not on the internet. MySpace is pretty but I, like most internet users these days, prefer substance.

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