Effective SEO – Not as Complicated as They Would Have You Believe
Search Engine Optimization has long been a realm where only those “in the know” have been able to effectively bring a website from relative obscurity to the top of search engine page one for their industry keywords. The vague explanations given for marketer attempts to stay one step ahead of the mysterious Google algorithm made sense to a lot of people because the knowledge of how to do SEO wasn’t readily available. It was widely believed that this was because the tasks were too technical. The truth is that the industry was in its infancy and no one really knew which techniques worked and which ones didn’t.
Today, that has all changed. Search Engine Optimization is not rocket science. Even the more technical aspects of the process can be handled with plug-ins on your Word Press site or by learning some basic HTML code. Most search engines don’t even look at meta tags anymore as an accurate depiction of a website. They’re too easy to alter. The quality and accuracy of your content are the primary variables in the formulas used to assign page position.
If you want to appear at the top of Search Engine Page One for your industry keywords, you will need links going back to your site, and not just any links. They need to come from sites that are credible and have legitimate page rank themselves. If you link to sites that have lower rankings than you do, they will bring you down. Think of it as climbing a ladder. You always want to reach for the rung just above you, not the one you just passed. Look carefully at the Alexa and PR rankings of a directory or link trade partner before you attach yourself to them.
Another powerful SEO tool that web-based businesses should utilize more often is the blog. If you write consistently in a blog, or have a content writing service do it for you, you will be providing the search engine spiders that index websites a steady flow of dynamic content which they will continually need to come back for. Use deep linking and anchor text in your posts and you’ll see your link count increase exponentially almost overnight.
The final item on the list of simple Search Engine Optimization tools is the press release. Don’t discount the power of the press, even if you use one of those free press release services. A press release can provide you links and traffic from the moment it’s published until weeks and sometimes months later. Set a few of them up, start writing in your blog, and pay attention to who you’re linking to. You’ll achieve high page rank in no time.
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