When that special time of year rolls around, retailers know that holiday spirit means killer instinct. It’s the time when retailers need to boost their competitive edge and make sure that buyers get that special something from them — and not from their competitors. There are a few ways to do this, but none so effective as communicating special promotions and deals directly to target audiences. That’s why Content and Article Writing is offering a new product: the email string.
The email string is a series of ten emails designed to target a specific niche market or customer demographic. The emails can be used to communicate information about promotions, special discounts and promo codes, new product arrivals, etc., and are a great option for staying connected to a specific customer base. It’s effective, but sending emails to customers is only half the holiday battle: when customers receive promotional emails, it’s also important that they feel called to action. To ensure high response rates, CAW’s content writing service uses top-notch content writers and carefully crafted web copy that is optimized for target audiences. The result? Customers that feel like they’ve gotten valuable information from a trusted source.
How can the email string be so effective? There are really three reasons. First and foremost, good content writing is good content writing. And quality advertising will always be effective if you can just get it into people’s hands. Second, choosing the strategy of target-specific emailing sends the right information to the right people. If the same email is sent to everyone, maybe only forty or fifty percent will respond. Everyone’s different, and not everything applies to everyone. If people in certain demographics receive emails specific to their own interests, the likelihood of a greater response rate increases dramatically across the board. And third, holiday retailers tend to flood the traditional market with TV commercials and radio spots—so heavily, in fact, that they can become ineffective. The email, on the other hand, sets itself apart as a reprieve from the flurry of traditional advertisement.
Need more good reasons to try it? Emails typically speak to customers in a setting where they’re already in a position to buy something, i.e. at the computer—as opposed to when they’re driving or watching television. The email string is also a formidable tool for brand management in general. A regular series of specially crafted emails creates an image of a company that cares about communication and about providing value to its customers. Contact us today to learn more.
